work / case

calzedonia

·

2024

lifted brauen

case

client
calzedonia
year
2024
services
creation · production · post
studio.feist team on this project

kati feist line producer carlo feist directing dp sy dung tran production coordination

— the brief

a new skincare & make-up collection — launching across tv, social, pos, print and digital tv, all from one shoot week.

we built the campaign end-to-end. creation, production and post out of one house, with our own dp behind the camera and a crew we’ve worked with for years. the brief asked for warmth, ease and a campaign that feels like the brand — not like an ad.

we ran two days of studio with a quiet, intentional set: testimonial talks, beauty close-ups, and product macros, lit warm and shot wide so every cutdown — from 9:16 social to 30s tv to print key visuals — comes out of the same world.

projects like this — full of energy, harmony and passion — are truly special.

— from the studio.feist journal

01 — set & light.

bts · studio set · warm key light

02 — portraits.

testimonial portrait
talent portrait

03 — product.

key visual · product hero
macro · product detail
macro · product detail
credits

made with these brilliant people.

directing dpcarlo feist
line producerkati feist
production coordinationsy dung tran
1st actobias bloier
2nd acphilip luger
gafferflorian goldberger
best boyfinn gosch
soundivo wellmann
testimonialguido maria kretschmer
talentjanina mrosek
managementbritta friedrich
prclara behnke

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