emmi × parookaville

emmi caffè latte · 2025

concept · event management · on-site

for emmi caffè latte, we conceived and realised an eye-catching brand space at parookaville — germany’s largest electronic music festival.

under the motto „party playground“, an interactive experience area came to life, bringing together brand staging, festival atmosphere and community engagement. from the creative concept through project management to on-site delivery, our team developed a one-of-a-kind meeting point for festival visitors.

bespoke design elements, brand-related activations and a detail-loving staging created an authentic brand experience and a strong presence within the festival environment.

credits

project lead: kati feist

project management: sy dung tran

creative: lisa schürg

videographer: carlo feist

photographer: nico von nordheim

ai development: peter verheyen

ai activation: jonas regel

promotion: shirin kiefer

promotion: sofie mohr

production design: maximilian lichtner

construction lead: wolfgang döhring

construction: hannes kruckenhauser

construction: alexander kurz

construction: nico pohling

talent: selma may