hunkemöller × traumpioniere

hunkemöller · 2025

concept · event design · on-site

for hunkemöller, traumpioniere together with studio.feist developed and realised an attention-grabbing store-event series to launch new products in berlin and utrecht.

the aim was to make the product novelties tangible in an inspiring setting and to bring customers and selected guests into direct contact with the brand through an emotional brand experience.

from the creative concept to operational delivery, the team was responsible for the entire event design. through carefully curated details, individual activations and a consistent visual design, an inviting atmosphere was created that authentically reflects the world of hunkemöller.

credits

project lead + creative: lisa schürg

project lead: kati feist

project management: sy dung tran

construction: wolfgang döhring

construction team: stf performance + werkbande berlin