integrated brand activation

nyx professional makeup · 2024

production · tvc · social · pos

for nyx professional makeup, we accompanied the production of an integrated campaign for tv, social media and point-of-sale communication.

the aim was to make the brand message consistently tangible across various touchpoints and to create attention-grabbing content for a broadly conceived brand activation.

we supported the organisational and production-side delivery and coordinated the collaboration between creative, production and content teams. the result was high-quality moving-image and photo content, deployed both across digital channels and in stationary retail. in collaboration with doering agency & seven.one.

credits

creative director: kevin ferstl

ad: robert winter

line producer: kati feist

producer: sy dung tran

dp: adrien bourguinon

1st ac: shi-young jeon

2nd ac: ai kojima

dit: colin weinberg

photographer: brooke nipar

lighting director: phil sanchez

gaffer: tom leduc

key grip: israel sandoval

set designer: james rene

stylist: keyla marquez

hair: darius thomas

make up: amber dreadon

talents: lea oude, jermaine kokoú, miss ivanka t.