brand experience

rituals · 2025

concept · event · on-site

to mark the opening of the first mind oasis by rituals in switzerland, we accompanied the realisation of a unique brand experience in the heart of zürich.

the concept combines innovative wellbeing technologies with moments of deceleration, creating a place where mindfulness, recovery and personal balance take centre stage.

a high-quality opening event that makes the philosophy of rituals tangible and lets visitors immerse themselves in the world of the brand. in collaboration with traumpioniere.

credits

project lead + creative: lisa schürg

project lead: kati feist

project management: sy dung tran

videographer + photographer: markus könig