skincare & make-up collection

rossmann · 2026

creation · production · postproduction

for the launch of guido maria kretschmer’s new skincare & make-up collection at rossmann, we took on the creative and production-side realisation of the campaign — from the very first idea to the final roll-out.

over several production days, moving-image and photo content emerged for tv, social media, digital advertising as well as pos and print measures. alongside the full production, we were also responsible for the post-production and the design of the communication materials for the various touchpoints in retail.

at the heart of the campaign stood an authentic and high-quality brand appearance, putting both the care products and the personality of guido maria kretschmer in the spotlight in equal measure. through the close interlocking of creation, production and post-production, a consistent 360° campaign emerged across all channels.

credits

directing dp: carlo feist

1st ac: tobias bloier

2nd ac: philip luger

gaffer: florian goldberger

best boy: finn gosch

sound: ivo wellmann

photographer: eileen jordan

lighting operator: benjamin herbst

digi tech: quentin krüger

line producer: kati feist

producer: sy tran

creative director: katha peteri

1st ad: mira ullrich

2nd ad: ranya mohammed

set design: anna lena freiling, matze freiling

styling: lisa schwebel, charlotte roser

hair & make up: natalie arslan, corina friedrich

edit: carlo feist

grading: robert winter

retouch: eileen jordan

talent: janina mrosek

testimonial: guido maria kretschmer